I try not to get into all the hype over big brands but when it comes to La Mer serums, I am a total devotee. It first started when I had a minor burn on my face from a curling iron 5 years ago (I know, my quest for beauty often scars me, how’s that for irony?!) and a La Mer specialist suggested I use its face serum on the wound. I used the sample they gave me and saw a drastic improvement within a week, needless to say– I ran back to the counter and bought the entire bottle.